The first thing you see is food. a breastlike dome of cake towers at the top of the ad, frosted pink with a raspberry on top. “It’s like dessert for your legs,” declares the text, and just in case this copy wasn’t clear, below it a pair of cellulite-free gams balances a bottle of Skintimate After-Shave Gel in lieu of icing.
When i was 8, my father organized a present for my sisters and me to give my mom for Mother’s Day: a pressure cooker, wrapped up with other fun kitchen items like tea towels, pop-up sponges, spatulas, and an apron. It seemed like a good idea—Mom was the one who was always in the kitchen, and this was the day to celebrate her. But the minute she opened her present, even I knew we had the wrong idea.
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