Amy Richards met Jim McKay as he was getting ready to release his first film, Girls Town, in 1995. McKay was kind (and political) enough to offer his film to the Third Wave Foundation, which Richards cofounded, for a benefit screening. Though Third Wave has had dozens of events since then, none has come close to matching its success, in terms of sheer dollars raised in one sitting (over $20,000), the number of new donors and allies attracted to the organization’s work, and the unparalleled visibility that comes when you combine social justice and Hollywood.
Years ago, Joe Kelly noticed a Maidenform ad reading “Inner beauty only goes so far” on the side of a city bus, and was horrified to imagine one of his young daughters as the subject of it. As one of the founders, with wife Nancy Gruver, of New Moon: The Magazine for Girls and Their Dreams, an award-winning, youth-edited publication, Kelly was well aware that the relationships between girls and their fathers hold an importance that’s too often dismissed or overlooked.
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