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cock rock: To some, the term conjures up images of rock gods in white jumpsuits, long hair haloed by a rainbow of lights, fans waving their Bics in unison as an immaculate guitar solo screams out from a tower of amps. To others, it evokes backstage legends of drugs and debauchery, the triumph of malecentric hedonism over social conscience, the unapologetic celebration of sleaze. To still others, it’s shorthand for memorable riffs with a backbeat that makes you want to throw some devil horns and bang your head.

Amy Richards met Jim McKay as he was getting ready to release his first film, Girls Town, in 1995. McKay was kind (and political) enough to offer his film to the Third Wave Foundation, which Richards cofounded, for a benefit screening. Though Third Wave has had dozens of events since then, none has come close to matching its success, in terms of sheer dollars raised in one sitting (over $20,000), the number of new donors and allies attracted to the organization’s work, and the unparalleled visibility that comes when you combine social justice and Hollywood.

Years ago, Joe Kelly noticed a Maidenform ad reading “Inner beauty only goes so far” on the side of a city bus, and was hor­­ri­fied to imagine one of his young daughters as the subject of it. As one of the founders, with wife Nancy Gruver, of New Moon: The Maga­zine for Girls and Their Dreams, an award-winning, youth-edited publication, Kelly was well aware that the relationships between girls and their fathers hold an importance that’s too often dismissed or overlooked.