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Bait and Switch Sassy

Article by Lisa Jervis, appeared in issue Premiere; published in 1996; filed under Social commentary; tagged gender roles, magazines, media, misogyny, sassy, sexuality, stereotypes, teens.

Back in March a horrible thing happened. After a few months of checking the newsstands for my beloved Sassy, wondering what the hell was up and why I couldn’t find it anywhere, suddenly there it was—mutilated almost beyond recognition. Peterson Publishing (they also own Guns & Ammo) bought Sassy, replaced the entire staff, and gutted the editorial philosophy—and the new staff is trying to pretend that it’s the same magazine it always was.

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