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Five Conversations About One Thing - Joe Kelly

An interview with Joe Kelly by Ayun Halliday, Illustrated by Photo of Halliday by DA Photography, appeared in issue Masculinity; published in 2005; filed under Activism; tagged advertising, Ayun Halliday, daughters, fatherhood, Joe Kelly, magazines, media, New Moon, parenting.

Years ago, Joe Kelly noticed a Maidenform ad reading “Inner beauty only goes so far” on the side of a city bus, and was horrified to imagine one of his young daughters as the subject of it. As one of the founders, with wife Nancy Gruver, of New Moon: The Magazine for Girls and Their Dreams, an award-winning, youth-edited publication, Kelly was well aware that the relationships between girls and their fathers hold an importance that’s too often dismissed or overlooked.

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