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Perhaps you know about Emily Gould’s cover story, “Exposed,” in the New York Times Magazine last May. Even if you didn’t take in all 8,002 words on the former Gawker editor’s gains and losses from blogging about her personal life, it would be hard to miss the criticism of the piece elsewhere. From the Huffington Post to the Philadelphia Weekly to an untold number of blogs and listservs, the backlash challenged the magazine for peddling narcissistic Dear-Diary diatribes as a worthy journalistic cover story.


From the pages of every mainstream women’s magazine—between the list of 43 things every confident woman knows and the six-week ab-blasting plan—the ads beckon. Conditioners enriched with vitamins vow to make each strand 10 times stronger. Undereye concealers containing white-tea antioxidants claim to combat the cellular damage that deepens those oh-so-unsightly dark circles. Pricey foundations promise to rejuvenate the face at the molecular level with the new Pro-Xylane compound, carefully extracted from Eastern European beech trees.